TikTok is a platform that appeals mostly to younger audience members. If your audience isn't growing, it might have something to do with these 5 reasons. That's why so many companies are still struggling to gain TikTok followers. You have a new audience, a new set of algorithms, and a unique range of features to discover. Succeeding on TikTok isn't the same as building an effective Instagram or Facebook campaign.
Of course, if you want to succeed on any social platform, you need a strategy for gaining followers. īoasting over 800 million monthly active users around the world (and counting), TikTok could be one of the most valuable places to be for your brand. The platform is also the perfect tool for anyone already working on a visual content strategy.
Regarded as one of the most valuable ways to connect with customers in the Gen Z landscape, TikTok offers another opportunity for brands to reach their target audience. TikTok is a big deal right now, but how do you get TikTok followers?
